A few months into my blogging journey, I had a post published on a Tuesday at noon (as I usually do). And then…hardly any traffic came to my blog. By the end of that Tuesday, my blog had just four viewers for the whole day, two of whom were me—me visiting my blog on my phone, to make sure the post came out okay on phones, and me visiting my blog on my laptop, to make sure the blog came out okay on computers.
So, to those of you who are frustrated because their blogs are not getting as much traffic as you had hoped, I was once one of you. Therefore, I hope that my past experiences with disappointment from low traffic will be of wisdom and even encouragement to some of you.
I will start by saying this—if you’re discouraged with your readership when you’ve been blogging for 12 months or less, please be patient with yourself. Building a loyal readership takes time, and if your blog is just a few weeks or a couple months old, you have likely not blogged for long enough to have cultivated that loyal readership. For many bloggers, that sort of work takes years. So please, don’t give up when your fifth post only has four readers, with three of the readers being you and your parents.
If you have been blogging for over a year and you still see little or no traffic, ask yourself the following questions:
- Do you publish your blog posts on a regular basis, at least once every other week?
- Do you have relevant images on your blog posts?
- Do your posts use tags? (And, if you’re not sure what tags are, the answer is likely no, and feel free to ask me about tags in the comments section below.)
- Do you share your posts on social media?
- Do you interact with other bloggers by commenting on and subscribing to their blogs so that you see the bloggers’ posts?
- Do you make friends and family aware of your blog?
If your answer to any of these questions is no, then you are not doing enough to grow your blog audience. In coming blog tips posts on this blog, I will talk about why doing each of these things will help you grow your blog audience.
However, even if the answers to all these questions are yes, you should see whether you are having any issues with the content of the posts themselves that may be turning readers off. Issues with posts that turn readers off or keep readers away from your blog (speaking as a reader myself) include poor grammar, bad spelling, incorrect facts, a lack of focus on your topic for your post, and a lack of direction on your blog (example: if you go from talking about basketball to talking about politics in your hometown).
Hopefully, the above paragraphs provide bloggers with some ideas on how to grow blog traffic, if someone is struggling with it. That being said, if other bloggers have additional tips on growing blog traffic, feel free to comment below!
Please note that in observance of the 4th of July, I won’t publish a post next week.