Sports Sponsorships and Morality

A storefront with the Nike logo.

I don’t know how much I’ve shared this on my blog, but one of the sports I follow closely is NASCAR. Yes, the same NASCAR that for the longest time has been stereotyped as a racist southern sport…and backed up those stereotypes with all of the Confederate flags that fans were able to have in the infields of racetracks. It’s also the same NASCAR that made national news when it announced a long-overdue decision not to allow said flags at NASCAR events.

While NASCAR got positive attention for this, it also ended up in a bit of controversy when news broke that one of its teams was going to have “Trump 2020” on the car for a number of races—something that happened because the Patriots of America PAC (a political action committee supporting President Donald Trump) paid $350,000 to said race team to have “Trump 2020” on the car.[1] I’m sure some Trump supporters were happy to see their candidate’s name on the car (though maybe less so upon finding out that said car has spent most of the season below 25th place in points[2]), but many have pointed out the hypocrisy of advocating for a Confederate flag ban while allowing pro-Trump sponsorship at the races. And frankly, given some of the comments that President Trump has made about matters such as the Confederate flag, Confederate statues, and Black Lives Matter, I can see why someone would think that NASCAR is being hypocritical.

However, I think the debate over “Trump 2020” on a sub-25th place car should expand beyond even whether said sponsor is moral or should be allowed. Namely, we need to have a larger conversation about sports sponsorships and morality—a conversation we don’t have often for whatever reason—because there are quite a few sponsors throughout sports that are morally questionable. And if you think I’m being overly sensitive, consider this breakdown of sponsorships and morals (or lack thereof) in a number of top sports:

  • Mars: They sponsor the defending NASCAR Cup Series champion, Kyle Busch.[3] They also have a long-standing reputation of producing chocolate with child labor.[4]
  • Nike: They are the official supplier of NFL, NBA, and MLB uniforms.[5] They’ve had a history of using sweatshops to produce their apparel and are now linked to the use of forced labor.[6]
  • Caesars Entertainment: The NFL has an official casino sponsor in Caesars Entertainment.[7] Gambling is also an addiction that can and has ruined people’s lives.
  • Adidas: Adidas has a $700 million deal with Major League Soccer,[8] and they are also linked to accusations of forced labor.[9] Like Nike, Adidas has a history of sweatshop use.
  • Red Bull: They’re everywhere. They sponsor numerous soccer/football teams, a Formula One team, and more. Energy drinks can also be harmful for one’s body.[10]

This is not an exhaustive list of sponsors with morals that are questionable, but these are some of the major ones. Still, this short list should give people a sense of how reliant so many major sports are on sponsors such as these. This list shows that it’s an issue much bigger than “Trump 2020” on a race car. It’s also an issue that seems to get ignored in the debates over whether “Trump 2020” should be on a race car to begin with, even though it would be beneficial to include the Trump car in a larger debate on where to draw the line with sports sponsorships and morals.

As to how to tackle this issue with sports and sponsors with questionable morals, I’m not sure. There most certainly is a line that many major sports have drawn with sponsors—otherwise we might still be talking about the NASCAR Winston Cup Series.[11] But as to where exactly that line is drawn, it’s something that needs to really be discussed at-length, because while I wish there wasn’t the need for any of these morally questionable sponsors to begin with, I also realize that if not for the existence of these sponsors, many people would be out of their jobs, out of their livelihoods.

What do you, the reader, think of sports sponsorships and morality? Where do you think the line should be drawn? At which point do you believe a sponsor is morally questionable enough that it should not be allowed in by a sport? You need not be a sports fan to comment below!


[1] https://www.chicagotribune.com/sports/breaking/ct-nascar-political-paint-schemes-20200704-pwofhks3nbdtfhskcr4ebsnrea-story.html

[2] https://www.racing-reference.info/drivdet/lajoico01/2020/W

[3] https://www.mms.com/en-us/experience-mms/nascar

[4] https://blindinjusticeblog.com/2020/01/23/slavery-and-chocolate-some-not-so-sweet-truths/

[5] https://money.cnn.com/2018/03/27/news/companies/nike-nfl-gear-contract/index.html

[6] https://www.forbes.com/sites/siminamistreanu/2020/03/02/study-links-nike-adidas-and-apple-to-forced-uighur-labor/#41332b191003

[7] https://www.usatoday.com/story/sports/nfl/2019/01/03/nfl-caesars-sign-casino-sponsor-deal-minus-sports-betting/38836737/

[8] https://www.usatoday.com/story/sports/mls/2017/08/02/mls-gets-record-sponsorship-deal-adidas/534865001/

[9] https://www.forbes.com/sites/siminamistreanu/2020/03/02/study-links-nike-adidas-and-apple-to-forced-uighur-labor/#2c0f8bb61003

[10] The National Institutes of Health in the United States has a whole page breaking down the health impacts of energy drinks on one’s body, particularly those of teenagers and young adults: https://www.nccih.nih.gov/health/energy-drinks

[11] Winston, a brand of cigarettes, sponsored the top level of NASCAR for over three decades. Some of my earliest memories as a NASCAR fan come from when the top level was called the Winston Cup Series. The concerns over a cigarette brand sponsoring the series was why NASCAR changed title sponsors: https://www.foxsports.com/nascar/gallery/nascar-premier-series-names-through-the-years-120216

Addressing Colin Kaepernick

I am going to start this post by doing something unusual—comparing the career and season statistics of two National Football League (NFL) quarterbacks. No worries, though, because this comparison serves a greater purpose…

Quarterback #1’s career statistics: Completion percentage of 58.4, 1.74 touchdowns for every interception he’s thrown, 86.1 quarterback rating.

Quarterback #2’s career statistics: Completion percentage of 59.8, 2.4 touchdowns for every interception he’s thrown, 88.9 quarterback rating.

Quarterback #1’s 2016 statistics: Completion percentage of 52.9, 1.36 touchdowns for every interception he threw, 75.8 quarterback rating.

Quarterback #2’s 2016 statistics: Completion percentage of 59.2, 4 touchdowns for every interception he threw, 90.7 quarterback rating.

Quarterback #1 is Cam Newton, who had a down year last year but was the 2015 Offensive MVP and is still viewed as one of the bright young stars of the NFL. Quarterback #2 is Colin Kaepernick, who is currently not on an NFL roster.

While I am sure other football fans can find statistics where Newton compares favorably to Kaepernick, the point of this comparison is not to say whether Cam Newton or Colin Kaepernick is a better quarterback. But the mere fact that the unemployed Kaepernick has statistics even comparable to a former NFL Offensive MVP should tell people one thing about the current state of Kaepernick’s career: his unemployment has nothing to do with football, and everything to do with the fact that many of us (myself included, at times) resent athletes who challenge our society’s status quo.

The most recent example of this is with Kaepernick. The former San Francisco 49ers player refused to stand for “The Star-Spangled Banner” last year, and is not on an NFL roster this year thus far.

However, this is far from the first time that an athlete faced severe consequences for challenging the societal status quo. Muhammad Ali, who was almost universally praised after his death last year, was reviled by many for his refusal to serve in Vietnam and his outspokenness on racial issues. Tommie Smith and John Carlos were forced to return the medals they won in the 1968 Olympics because of their Black Power salutes in a medal ceremony while “The Star-Spangled Banner” was played. And a big stir was made when Magic Johnson came out as being HIV-positive at a time when HIV/AIDS was still stigmatized, only to play in the 1992 National Basketball Association (NBA) All-Star Game and the 1992 Olympics.

If one were to consider Kaepernick, not as an isolated incident, but within the greater history of activist athletes, the conclusion is that there is a resentment toward athletes who challenge the status quo. Such resentment has stayed strong, even though decades have changed.

To those who feel that resentment, I urge all of you to at least hear out Kaepernick, even if you don’t agree with him (myself included, as I didn’t agree with his not voting in 2016). I urge everyone to hear him out because, when athletes double up as activists, it is often for good reason and often produces positive results for our society. For example, Muhammad Ali’s outspokenness on racial issues positively contributed to the Civil Rights Movement, and Magic Johnson’s openness on testing HIV-positive started to remove the stigma surrounding HIV/AIDS. It remains to be seen whether Kaepernick will make contributions as positive as those of people like Johnson and Ali, but given the fact that positive things can and often do happen when athletes double up as activists challenging the status quo, we should at least give him a chance.

Kaepernick
Colin Kaepernick. By Mike Morbeck (Flickr: Colin Kaepernick) [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)%5D, via Wikimedia Commons.  https://commons.wikimedia.org/wiki/File:Colin_Kaepernick_-_San_Francisco_vs_Green_Bay_2012.jpg